February 19, 2009

Casual Home Workers Embrace The Digital Home

Create Seamless Networked Experiences That Bridge The Work/Life Boundary

by Sally M. Cohen

with J.P. Gownder, Abe Garon, Dan Wilkos

Executive Summary (This is a document excerpt)

Home workers' unique blend of personal and professional technology needs makes them a tech-savvy and potentially lucrative segment of the consumer market for service providers, PC and device manufacturers, and software vendors. But even the casual home worker — a consumer who brings home his or her work PC after hours on occasion without a formal telecommuting program — tends toward being a technophile, especially when it comes to the digital home. These consumers already engage regularly with connected technology and crave more. Consumer product strategists should take note and adjust their strategy to accommodate this highly advanced consumer segment.

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