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For Consumer Product Strategy Professionals
(Length: 9 pages)
February 11, 2009 What Makes A Netbook?Shifting Technologies And Industry Players Blur PC Category Boundariesby Paul Jackson with J.P. Gownder, Dan Wilkos Executive Summary (This is a document excerpt)Netbooks were a major success story in 2008, propelling brands like Acer, ASUS, and MSI into the public consciousness. Inevitably, with success come me-too devices, consumer confusion, and some disappointment with what these early netbook iterations can do. As we head into 2009 and netbooks evolve beyond their humble beginnings, it's time to take a step back and work out what netbooks are for and to ensure the definition is appropriate. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Using Social Media For Product Development
Original air date: Wednesday, September 16, 2009
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