For Consumer Product Strategy Professionals (Length: 9 pages)

February 11, 2009

What Makes A Netbook?

Shifting Technologies And Industry Players Blur PC Category Boundaries

by Paul Jackson

with J.P. Gownder, Dan Wilkos


Executive Summary (This is a document excerpt)

Netbooks were a major success story in 2008, propelling brands like Acer, ASUS, and MSI into the public consciousness. Inevitably, with success come me-too devices, consumer confusion, and some disappointment with what these early netbook iterations can do. As we head into 2009 and netbooks evolve beyond their humble beginnings, it's time to take a step back and work out what netbooks are for and to ensure the definition is appropriate.

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Analyst: Paul Jackson
Technology: eBusiness/eCommerce
Industry: Consumer Electronics, The Mobile Channel
Geography: Asia Pacific, Europe, North America

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Using Social Media For Product Development
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