March 16, 2009

Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office

by Nathan Safran

with J.P. Gownder, Dan Wilkos, Courtney Tincher

Executive Summary (This is a document excerpt)

Web-based consumer productivity applications have not yet captured consumers' attention. Only 3% of North American online adults regularly use Google Docs, while 73% use Microsoft Office products. In the short term, product strategists should target netbook owners and increase storage limits. In the long term, they must revamp the image of online productivity software by assuring users that they have dealt with issues like backward compatibility with Microsoft Office files, file security, and providing a familiar user interface (UI).

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