February 25, 2009

Consumers Are Ready To Embrace Touchscreen Electronics

by J.P. Gownder, Abe Garon

with Dan Wilkos

Executive Summary (This is a document excerpt)

While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of touchscreen ATM, GPS devices, and kiosks, along with the popularity of Apple's iPhone, have helped create a significant latent interest in the application of touchscreen technology. Consumer product strategists can capitalize on this untapped potential if they know which touchscreen devices most appeal to consumers, which demographics represent the most likely early adopters, and how to appeal to a larger audience by allaying specific concerns.

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