April 10, 2009
Driving Consumer Product Innovation
Introducing Forrester's Consumer Product Innovation Viability Scorecard
The is the second document in the "Consumer Product Innovation" series.
by Paul Jackson
with J.P. Gownder, Dan Wilkos
Executive Summary (This is a document excerpt)
We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of radical new business models. Firms need to innovate their way out of the potential decline of revenues from established products. Both evolutionary and revolutionary product and service innovation come into play here — and Forrester's Consumer Product Innovation Viability Scorecard can help measure likely success.
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WHAT IT MEANS
| Forrester interviewed vendor and user companies, including Artefact, Dell, HP, IBM, and Toshiba. Related Research Documents
January 5, 2009
October 16, 2008 |
Why Innovate? 
Firms That Excel At Evolutionary Innovation Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, September 16, 2009
Special Features
1 Model
Manipulable market sizing or cost spreadsheets
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Ratings and Comments
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