July 14, 2009

Netbooks Remain Adjunct PCs . . . For Now

Radical Changes In Technology And Business Model Are Around The Corner

by Paul Jackson

with J.P. Gownder, Laura Wiramihardja

Executive Summary (This is a document excerpt)

For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that falls between mobile phones and full laptops is here to stay — although the term "netbook" may disappear. Netbooks' value proposition and associated business model look likely to change just as much as their terminology in the next 20 months. Consumer product strategy professionals at telcos, device manufacturers, and Microsoft need to gear up for the second wave of "netbook" technology.

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