May 21, 2009

The Future Of European Video On Demand Is TV-Based

by Laurence Meyer

with J.P. Gownder, Abe Garon, Dan Wilkos

Executive Summary (This is a document excerpt)

The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however, TV-based-VOD services will play a central role in the European VOD industry. Growing consumer interest in TV-based VOD will not be the only factor that explains this evolution; targeted advertising will also contribute to helping TV-based VOD flourish.

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