March 3, 2009
Redefining Attribution In The Social Computing Era
Comparing Channels Using The Block-And-Tackle Methodology
by Emily Riley
with Rebecca Jennings, Emily Bowen
Executive Summary (This is a document excerpt)
A big theme for today's interactive marketer is attributing credit for a click, engagement, or sale to the right advertisement. Until now, attribution as a technique has been linked mainly to display and search marketing and is where most of the service providers such as Atlas place their focus. However, marketers who need to justify the value of social marketing in a tight market can align social marketing tactics with other digital channels and successfully compare its value using a form of attribution we call block-and-tackle attribution.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
recommendations
| Forrester interviewed seven vendor and user companies, including Facebook, H&R Block, J.D. Power & Associates, MediaBank, MySpace, Omniture, Razorfish, and Vivaki. Related Research DocumentsJuly 28, 2008
May 1, 2007 |
Metrics Make A Difference When Setting Up An Attribution Process 
Block: Match Social Marketing Goals With Consumer Mindset Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Monday, November 30, 2009
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
