October 21, 2009
Developing Social Marketing Skills
Draw On Existing Core Marketing Skills To Improve Social Marketing Efforts
with Michael Greene, Peter Sargent, Emily Bowen
Executive Summary (This is a document excerpt)
With 82% of US online adults active with social technologies, social marketing has become an essential part of any marketing organization. Moreover, social marketing requires new skills from marketers and their organizations, placing pressure on managers to get their teams up to speed. But there is no need for panic. With the right existing interactive marketing skills and the correct training initiatives, interactive marketers can be ready for social marketing success.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||||
Original air date: Friday, March 20, 2009
 |
 |
 |
Ratings and Comments
Rating:
  out of 10based on 1 ratings across all roles. |
||
 |
 |
 |
