March 25, 2009
The Search Marketing Vendor Landscape
A Directory Of Search Marketing Technology And Services Providers
with Christine Spivey Overby, Thomas Cummings, Angie Polanco
Executive Summary (This is a document excerpt)
Search marketing vendors provide the technology and services needed to manage increasingly complex paid search media buys and search engine optimization efforts. In January 2009, we published a detailed evaluation of seven US search marketing agencies — but buyers have dozens of other choices. This report provides data on search marketer expectations for the recession, basic information on 31 vendors — including standalone technologies, full-service agencies, and specialist search providers — as well as a set of key probes to help buyers narrow their vendor shortlists.
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recommendations
| Research for this report coincided with that of "The Forrester Wave™: Search Marketing Agencies, Q1 2009." Thirty-five companies completed initial questionnaires, and seven companies participated in more detailed company evaluations. Related Research Documents
February 3, 2009
January 21, 2009
November 19, 2008 |
Vendors Crowd Into Search Marketing 
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Original air date: Thursday, September 03, 2009
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