November 5, 2009 (updated November 12, 2009)
Mobile Technographics® In Europe
This is the 11th document in the "Mobile POST" series.
with Mark Mulligan, Julie A. Ask, Corina Matiesanu, Erik Hood
Executive Summary (This is a document excerpt)
The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them in their daily lives. More than 40% of European consumers are beginning to demonstrate sophisticated usage of mobile services. Do you know the mobile profile of your own customers and target audiences? If not, you should — as this is the first step in developing your mobile strategy.
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RecommendaTions
| Forrester surveyed 25,932 Europeans adult consumers in its annual European Technographics Benchmark Survey, Q2 2009. Related Research Documents
October 20, 2009 April 9, 2009
April 9, 2009 |
The Mobile Revolution Is Only Just Getting Started 
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Original air date: Thursday, November 05, 2009
- Mobile Technographics
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- Mobile Internet: Where Is Your Audience?
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- Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet
- Why Mobile's Time Has Come
- Case Study: Bank Of America Makes The Most Of Mobile Banking
- Case Study: Nationwide Insurance Uses Mobile To Offer Customers Self Service On The Road
- Mobile Strategy: Frequently Asked Questions
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