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For Consumer Product Strategy Professionals
(Length: 8 pages)
November 6, 2009 US Mobile Forecast, 2009 To 2014Growth Will Continue Despite Looming Subscriber SaturationThis is the second document in the "Forecasting Mobile" series. by Charles S. Golvin, Seth Fowler with J.P. Gownder, Niki Scevak, Laura Wiramihardja Executive Summary (This is a document excerpt)Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their technology over the coming five years. Postpaid subscriptions will continue to dominate, though slightly less so than today as an expanding range of prepaid options appeal to both new and existing subscribers. The inexorable shift in operator revenues from voice to data will continue as the number of mobile Net users more than doubles by 2014. Third-generation (3G) phones will form the majority of phones, comprising more than 80% of the installed base by 2014. Buy Risk-FreeDownload and print PDF immediately. Price: US $1749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
The POST Method: A Systematic Approach To Mobile Strategy
Original air date: Wednesday, April 22, 2009 Special Features3 Forecasts Research on future technology trends or innovation Also in this series:
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