August 5, 2009

How To Survive The Media Meltdown

Identifying Successful Content Strategies

This is the third document in the "Media Meltdown" series.

by Nick Thomas

with Mark Mulligan, David Card, Erik Hood

Executive Summary (This is a document excerpt)

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more than ever on accessing content and are also still loyal to "old" media. Companies must understand what has changed, what has stayed the same, and where their opportunities lie. New innovations like social tools can complement traditional media skills, such as programming, to enhance the value of next-generation content.

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