March 18, 2009

Media Trends: Time Spent On The Internet Continues To Grow

by Bobby Tulsiani

with Mark Mulligan, Dan Wilkos

Executive Summary (This is a document excerpt)

Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are not equal as users primarily split time between communication and media activities. Product strategists at media companies should look to leverage the Internet's rising popularity by focusing on promotional and global opportunities.

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