Executive Summary (This is a document excerpt)

In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to challenge the young company in a battle to control the Internet TV space. To compete with Hulu, product strategists must understand how Hulu's focus helped it win the early rounds and where the next battles for Internet TV will be fought.

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