August 12, 2009

Europeans' Social Networking Use Accelerates

by Rebecca Jennings

with Emily Riley, Thomas Cummings, Jennifer Wise

Executive Summary (This is a document excerpt)

While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis, and in some countries, such as the Netherlands, this is as high as 74%. However, penetration of social activities remains very different across the different countries in Europe.

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