For Consumer Product Strategy Professionals (Length: 7 pages)

August 7, 2009

Five Things We Want From Social TV

Why And How Social Networking Will Take Over The Living Room TV

by James L. McQuivey, Ph.D.

with Mark Mulligan, David Card, Erik Hood


Executive Summary (This is a document excerpt)

Thanks to Verizon, the first meaningful Facebook widget in the US has come to the TV. Some question whether the active Social Computing experience has any place in the so-called "lean back" living room experience. Those people are wrong. Once Facebook, Twitter, and other Social Computing platforms are properly ported to the TV screen, a new explosion of media and technology convergence will occur, affecting the product strategies of device makers, content providers, and pay TV providers. In this report, we propose the five things that Social TV providers should prioritize — steps that will lead to a converged future of Social Computing and TV viewing.

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Analyst: James L. McQuivey, Ph.D.
Technology: Customer Experience, Social Computing & Web 2.0
Industry: Consumer Electronics, Consumer Industries, Consumer Media & Entertainment, Consumer Technology, Media & Entertainment, Television
Geography: North America

Archived Teleconference:
Building Online Video Experiences That Win
Original air date: Wednesday, August 12, 2009
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Ratings and Comments
Rating: 10 out of 10
based on 3 ratings across all roles.
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