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For Consumer Product Strategy Professionals
(Length: 7 pages)
August 7, 2009 Five Things We Want From Social TVWhy And How Social Networking Will Take Over The Living Room TVwith Mark Mulligan, David Card, Erik Hood Executive Summary (This is a document excerpt)Thanks to Verizon, the first meaningful Facebook widget in the US has come to the TV. Some question whether the active Social Computing experience has any place in the so-called "lean back" living room experience. Those people are wrong. Once Facebook, Twitter, and other Social Computing platforms are properly ported to the TV screen, a new explosion of media and technology convergence will occur, affecting the product strategies of device makers, content providers, and pay TV providers. In this report, we propose the five things that Social TV providers should prioritize — steps that will lead to a converged future of Social Computing and TV viewing. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Building Online Video Experiences That Win
Original air date: Wednesday, August 12, 2009
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