July 8, 2009

The Recession's Impact On US Media Consumers

by Sarah Rotman Epps

with Mark Mulligan, Erik Hood

Executive Summary (This is a document excerpt)

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or kiosk. But other forms of media show stability: For example, while 29% of US online consumers say they'll cut back on movie tickets in the next six months, 67% say they'll spend the same or increase spending in this category. And even though 44% of US online consumers say they've shopped less in the past six months, they're paying more attention to ads and promotions and turning to professional and user-generated media to help them make more informed buying decisions when they do spend money.

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