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For Vendor Strategy Professionals
(Length: 8 pages)
Executive Summary (This is a document excerpt)Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. As part of this shift, the metrics upon which IT executives are evaluated will change, and tech vendors need to be prepared for this.
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Archived Teleconference:
The State Of Multichannel Consumers In The US And Europe
Original air date: Monday, June 25, 2007
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