March 9, 2009
French Digital Consumers And Their Increasing Adoption Of Online Activities
Online Users Mature, But Adoption Of Online Activities Shows No Signs Of Leveling Off
with Tushi Banerjee
Executive Summary (This is a document excerpt)
Young male users no longer dominate the French online audience; the majority of French online users are now female. However, French online activity adoption continues to accelerate even as the audience broadens beyond typically more active early adopters. France still leads the way in the adoption of instant messaging (IM) and online video in Europe, as well as in time spent online. High online consumption is combined with traditionally high TV consumption.
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