For Vendor Strategy Professionals (Length: 7 pages)

June 11, 2009

Market Momentum: IT Security Market, H2 2008

by Jonathan Penn

with Thomas Mendel, Ph.D., Peter O'Neill, Charles Green


Executive Summary (This is a document excerpt)

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities. In the second half of 2008, we tracked 169 different activities across four core categories of mergers and acquisitions (M&A), partnerships, new products, and changes in go-to-market strategies. Although vendor activity across all of these categories was lower, compared with the first half of 2008, three key findings stand out from our analysis. First, acquisition activity is picking up, and traditional boundaries of vendor competition are changing. Next, vendors are developing stronger product-service propositions, either through their own software-as-a-service (SaaS) delivery or through partnerships with managed services firms and system integrators. And finally, vendors are responding to the recession by extending their reach and expanding into new territories or developing new channel support initiatives.

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Analyst: Jonathan Penn
Technology: B2B Sales & Marketing, Identity & Access Management, Information Protection, Mergers & Acquisitions, Product & Solutions Strategies, Security & Risk, Tech Marketing Tools & Best Practices, Technology Vendor Alliances & Partnerships, Vendor Positioning
Industry: Computer Hardware Industry, Computer Software Industry, High-Tech, Tech Sector Economics
Geography: Asia Pacific, Europe, North America

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Original air date: Tuesday, June 16, 2009
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