July 22, 2009
European Internet Demographics Forecast, 2008 To 2013
with Mark Mulligan, Nick Thomas, Bailey Liackman
Executive Summary (This is a document excerpt)
As the European online population increases from 247.3 million in 2008 to 289.6 million in 2013, older adults and Seniors will form the largest segment of online users, with a share of 43%. Online service providers will have to treat these users as a distinct segment to address their online needs effectively.
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Original air date: Tuesday, September 29, 2009
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