For Interactive Marketing Professionals (Length: 17 pages)

February 27, 2009

Benchmarks And Best Practices For European Online Video Advertising

an introduction by Nate Elliott

Executive Summary (This is a document excerpt)

Our June 2008 Online Video WebTrack evaluated the state of European online video advertising by reviewing 583 online video clips and 137 in-stream ads across 49 sites. Interactive marketers have more opportunity than ever before to reach Internet users with video ads: More than 90 million European adults watch online video content each month, and the majority of European sites now offer in-stream ads. However, to take full advantage of this opportunity, interactive marketers must follow best practices and avoid a variety of common pitfalls.

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Analyst: Nate Elliott
Technology: B2B Sales & Marketing, Corporate Strategy, Interactive Marketing, Marketing & Advertising, Marketing Measurement
Industry: Digital Content, Media & Advertising Trust, Media & Entertainment
Geography: Europe
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Best Practices For Successful Online Video Contests
Original air date: Tuesday, July 21, 2009
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