July 10, 2009
When Looking For Product Insights, Not All Social Media Are Created Equal
The Choice Of Social Media Depends On The B2B Question Asked
This is the third document in the "Social Media And Requirements" series.
with Peter Burris, Laura Ramos, Madiha Ashour
Executive Summary (This is a document excerpt)
"Location" — the "L" in Forrester's PLOT method for applying social media to product management decision-making — deserves special attention. The landscape of social media is now so broad, the tools so varied, and the creation costs so (relatively) low that useful data can reside anywhere but often is not where you might expect it to be. The challenges of finding valuable product data go beyond simple questions of medium, such as wikis versus blogs, or forums versus social networking. Depending on the type of question, some social media outlets will be good places to look for answers — and others far less useful or reliable.
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WHAT IT MEANS
| Forrester interviewed 17 technology vendors currently using social media to inform decisions about products and services. Related Research Documents
June 8, 2009
February 4, 2009
July 18, 2008
June 16, 2008 |
Product Managers Need A Social Media Map Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Monday, August 31, 2009
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