For Customer Experience Professionals (Length: 5 pages)

May 19, 2009

Executive Q&A: Net Promoter Score

by Bruce D. Temkin

with Angela Beckers

Executive Summary (This is a document excerpt)

Net Promoter has become a popular term. But many firms don't understand exactly what it is and how to use it most effectively. This Q&A document examines some frequently asked questions and should help companies that are wondering how and when to use the Net Promoter methodology.

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QUESTIONS

item1. What is the Net Promoter Score?

item2. Why is Net Promoter so popular?

item3. What makes Net Promoter valuable?

item4. Is Net Promoter a good measurement?

item5. How is customer experience related to Net Promoter?

item6. How can companies get the most out of Net Promoter efforts?

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Bruce D. Temkin
Technology: Customer Experience, Customer Experience Management, Customer Relationship Management, Packaged Applications
Geography: Asia Pacific, Europe, North America
Archived Teleconference:
Service Versus Low Prices: The Battle For Loyalty
Original air date: Friday, October 16, 2009
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