For Information & Knowledge Management Professionals (Length: 12 pages)

June 23, 2009

Machine Translation Transforms Global Business

by Tim Walters, Ph.D.

with Matthew Brown, Keith K. Tsang


Executive Summary (This is a document excerpt)

Information and knowledge management (I&KM) professionals have long struggled with the sheer volume of content on enterprise Web sites. Globalization adds the need to address the linguistic diversity of Web content and audiences. Due to the expense of human translation, financial constraints often dictate decisions about what content to translate rather than perceived contributions to customer satisfaction or an opportunity to enter a new market. The growing availability of inexpensive but imperfect machine translations means companies should re-evaluate their Web content translation strategies.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemMachine Translation Comes In from The Cold (War)

itemThe Big Question: When Is A "Gist" Translation Just Good Enough?

recommendations

itemPrepare To Exploit Machine Translation Today

itemSupplemental Material

Forrester interviewed 10 vendor and user companies, including Language Weaver, Lionbridge Technologies, SDL, SYSTRAN, Translations.com, a European-based pharmaceutical company, and a global technology manufacturer.

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Analyst: Tim Walters, Ph.D.
Technology: Customer Experience, Enterprise Content Management, Information & Knowledge Management, Web Content Management, Web Site Design
Geography: Global

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Rating: 10 out of 10
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