April 9, 2009

The Impetus For Consumer Product Strategy Change

This is the first document in the "Consumer Product Innovation" series.

by Paul Jackson

with J.P. Gownder, Dan Wilkos

Executive Summary (This is a document excerpt)

It is an "interesting" time to be a consumer product strategist at a technology or services company: The technologies we have been waiting for have finally hit the mainstream, and new technologies are emerging from the lab — but the consumer market and financial world are in the worst slump for at least 30 years. While it might seem counter-intuitive in a recession to talk about shifting your product strategy up a gear, it would be more dangerous to neglect this for the next year or two until conditions improve. Keeping sight of your medium- to long-term strategy while looking critically at what sort of firm you are will be vital in navigating these considerable short-term challenges.

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