Executive Summary (This is a document excerpt)

Storage vendors worldwide have jumped on the "green" bandwagon in their marketing campaigns, but it's hard to determine which technologies move beyond hype and rhetoric to have a real positive impact. In a gloomy economy, initiatives that sound good but have little measurable influence on the bottom line are unlikely to receive funding, so sorting through the claims and identifying benefits that are achievable in the near term is key to a successful green strategy in storage. Until now, poor measurement capabilities, high switching costs, and overall buyer conservatism have limited green considerations from having significant influence on purchase decisions, but with the current focus on spending reduction, green storage approaches that really work are likely to see higher adoption. This report is intended to highlight the approaches that make the most economic sense.

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