For Vendor Strategy Professionals (Length: 16 pages)
This document includes Business Data

May 7, 2009

US Enterprise Versus SMB IT Budgets In 2009

Enterprises Will Not Do As Badly As SMBs In Many Verticals In 2009 Downturn

by Andrew Bartels

with Ellen Daley, Chétina Muteba


Executive Summary (This is a document excerpt)

US IT budgetary spending will fall in 2009 by 2% as the recession takes its toll on US businesses and governments. Contrary to past experience, small and medium-size business (SMB) IT spending will decline more than enterprise IT spending as SMBs bear more of the pain from the housing sector collapse and the financial crisis. The largest sectors of the US tech market continue to be service industries like professional services, governments, healthcare and education, and financial services, with the first three industries experiencing positive IT budget growth. The biggest declines in 2009 will be in manufacturing and retail, affecting SMBs and enterprises equally. However, these are relatively small parts of the US tech market. The best opportunities for IT vendors in 2009 will be with enterprises providing professional services, federal and selected state governments, healthcare, education, large utilities, and telecom firms.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemForecasting US IT Spending By Company Size And Industry

itemSMBs Will Cut Their 2009 IT Budgets More Than Enterprises Will

itemWhere The IT Money Is: Professional Services, Governments, And Financial Services

itemLooking At 2009 IT Spending By Company Size, Services Industries Dominate SMB Spending

itemTelecom And Manufacturing IT Spend Dominated By Big Companies

itemWhere Growth Will Be In 2009: Professional Services, Utilities, And Public Services

recommendations

itemPick Your Target Segments Carefully — Conventional Wisdom Won't Work

itemSupplemental Material

To estimate IT spending by firms of different sizes in 17 industries in 2006, 2007, 2008, and 2009, we used our data for IT spending as a percentage of revenues and public and proprietary data sources for the number and gross output (or revenues) of SMBs and enterprises in different industries.

Related Research Documents

itemUS IT Market Outlook: Q1 2009

March 31, 2009

itemWhere The Jobs Are: 2009 US IT Occupation Trends

March 5, 2009

itemUS IT Spending Benchmarks For 2008

December 23, 2008

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Analyst: Andrew Bartels
Technology: Budgeting & Forecasting, Communication Service Provider Issues & Technologies, Human Capital Management, IT Adoption, IT Infrastructure & Operations, IT Management, IT Services, IT Spending & Budgeting, Networking, Outsourcing, Packaged Applications, Telecommunications Services, Telecommunications Services By Region
Industry: Computer Hardware Industry, Computer Software Industry, Energy & Utilities, Financial Services, Government, High-Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Tech Sector Economics
Geography: North America

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Rating: 8 out of 10
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