Executive Summary (This is a document excerpt)

A solid technology foundation is one of the keys to success for eCommerce businesses looking to optimize their customer experiences, market effectively and creatively, and scale their business to make more meaningful contributions to their companies. Yet many eCommerce business and technology professionals will tell you that they struggled to get their eCommerce technology foundations to where they needed them to be. Forrester worked with eCommerce business and technology leaders to identify important lessons learned and key success factors to help businesses avoid trouble and meet the increasingly critical eCommerce platform needs to run and optimize their businesses and customer experience.

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