September 4, 2009

Tactics To Attract Recession-Weary Online Buyers Around The Globe

by Zia Daniell Wigder

with Patti Freeman Evans, Lauriane Camus, Brendan McGowan

Executive Summary (This is a document excerpt)

Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before making a decision and consulting multiple sources for information. They are also turning to an increasingly global set of shopping sites: Prospective buyers are comparing not only products from domestic online shops but also those from other countries. Savvy online retailers expanding internationally will capitalize on trends such as these that have accelerated in the global economic crisis.

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