For Technology Sales Enablement Professionals (Length: 15 pages)
This document includes Business Data

September 22, 2009

North American Insurance IT Spending In 2009

Despite Gloom, Most North American Insurer Budgets Remain Stable

by Ellen Carney

with Eric G. Brown, Christina Lee


Executive Summary (This is a document excerpt)

The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a long global recession, hefty declines in rates and written premiums, looming regulatory changes, and the biggest investment losses in the industry's history. In the second quarter of 2009, Forrester surveyed 67 North American insurance IT decision-makers about their technology investment budget and spending plans, and we uncovered a few bright spots. Most North American insurers plan on maintaining last year's spending levels and, along with the perennial themes of efficiency and cost savings, are prioritizing IT spending on something completely different: business innovation. What does this mean? Tech vendors will need new sales strategies to help their insurance clients balance these conflicting objectives.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemInsurers Grapple With Recession By Managing Rates, Revenue, And Risk In 2009

itemThe Insurance Industry's Conservative Stance Protects 2009 IT Investments

itemInsurer Size Determines The Role IT Plays In The Business

itemChannels, Connections, And Capacity Top Insurer Business Technology Agendas In 2009

recommendations

itemInsurance IT Buyers Depend On Tech Vendor Sales, So Make Engagement Count

itemSupplemental Material

For our Enterprise And SMB IT Budgets And Spending Survey, Q2 2009, we surveyed 67 North American enterprise and SMB insurance IT professionals.

Related Research Documents

itemPick The Right Sales Strategy To Sell To Insurers

July 15, 2009

itemHow Banks And Insurers Shop For Technology

October 28, 2008

itemNorth American Insurance IT Spending In 2008

September 12, 2008

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Analyst: Ellen Carney
Technology: B2B Sales & Marketing, Budgeting & Forecasting, IT Adoption, IT Spending & Budgeting, Marketing & Sales Strategies
Industry: Computer Hardware Industry, Computer Software Industry, Financial Services, High-Tech, Insurance, Professional Services, Tech Sector Economics
Geography: North America

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