Executive Summary (This is a document excerpt)

As marketing teams are getting smaller due to layoffs and budgets are getting tighter, it is more important than ever for marketers to nurture their remaining talent and strengthen the marketing team to be in a position to help the organization weather through the recession. Marketers identify skills such as analytics, strategic thinking, and innovation as the keys to a strong team in the future. To cultivate a strong team of business thinkers, CMOs should reach outside the marketing silo and focus their talent development tactics on broader, cross-company initiatives.

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