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For Consumer Product Strategy Professionals
(Length: 12 pages)
June 5, 2009 The Napster Legacy: File Sharing 10 Years Onby Sonal Gandhi, Mark Mulligan with Erik Hood Executive Summary (This is a document excerpt)After 10 years and numerous attempts to combat it, file sharing remains the biggest thorn in the media industry's side. While the true financial impact of file sharing remains a contentious topic, it has permanently shaped consumers' expectations of digital media and altered their relationship with content providers. However, file-sharing networks have many shortfalls, and the media industry can compete by addressing these gaps. The media industry should also work with ISPs to leverage their relationship with subscribers and draw them off peer-to-peer (P2P) networks with compelling alternatives. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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