May 19, 2009

Demand Insights: The Global Collaboration Market Is Flat

Universal Business Needs Make Collaboration Tools Important Globally

by TJ Keitt

with Ellen Daley, Jennifer Belissent, Ph.D., Reedwan Iqbal

Executive Summary (This is a document excerpt)

Universal business concerns about keeping employees and partners on the same page and productive in an increasingly stratified business environment have business leaders around the world scrambling for solutions. Recognizing this need, vendors have emerged to provide tools to facilitate these interactions. Internationally, we are beginning to see a commonly accepted set of tools: email, videoconferencing, and instant messaging (IM). We are also seeing tools that currently have only regional appeal: Web conferencing and team workspaces. Vendors hoping to succeed on the world stage must make their technology accessible to regions slower to adopt these tools. To do so, we recommend creating software-as-a-service (SaaS) offerings, producing converged conferencing platforms, and finding local channel partners to help customers with business process integration.

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