For Information & Knowledge Management Professionals (Length: 12 pages)
This is a Consumer Technographics document

June 11, 2009

Working iPhone Owners Tap The Mobile Internet

A Look At Data On Working iPhone Owners Shows The Mobile Internet In Action

by Ted Schadler

with Matthew Brown, Charles S. Golvin, Sara Burnes


Executive Summary (This is a document excerpt)

Working iPhone owners are more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners. While the data does not prove that iPhones cause people to use the mobile Internet, the correlation between iPhone ownership and mobile Internet access is high enough for Forrester to believe that iPhone owners would also welcome browser and rich Internet application access to corporate resources from their phones. Likely candidates include the employee portal, business data, and applications like Web conferencing and team sites.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemiPhone Owners Just Act Differently

itemMore Working iPhone Owners Leave Laptops At Work

WHAT IT MEANS

itemMobile Collaboration Is An Opportunity And Challenge For I&KM Pros

itemSupplemental Material

Forrester surveyed 32,228 US working adults in 2008 to support this study.

Related Research Documents

itemMaking iPhone Work In The Enterprise: Early Lessons Learned

April 10, 2009

itemMobile Technographics®

April 9, 2009

itemBlackBerry: An Emerging Platform For Mobile Collaboration

October 28, 2008

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Ted Schadler
Technology: Channel Design Strategies, Customer Experience, eBusiness/eCommerce, Enterprise Collaboration, Enterprise Mobile Devices, Enterprise Mobility, Information & Knowledge Management, Messaging, Mobile Software & Platforms, Social Computing & Web 2.0
Industry: The Mobile Channel
Geography: North America

Archived Teleconference:
corner border corner
Ratings and Comments
Rating: 8 out of 10
based on 1 ratings across all roles.
corner border corner