A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

by Olesia Klevchuk

Executive Summary (This is a document excerpt)

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European data shows a continuous growth in the amount of time that consumers spend with online media, including the widespread adoption of social activities that, in turn, has deepened their engagement with the Net.

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NOTES & RESOURCES

Consumers Help Us Track Their Own Online Behavior

Broadband Uptake Changes European Consumers' Online Behavior

Social Computing Activities Are Becoming More Attractive To Online Europeans

The Mobile Internet In Europe = Slow Growth + Low Interest

Key Groups Use The Web In Different Ways

Introducing Brand-Loyal, Price-Conscious, And Word-Of-Mouth Consumers

Young Word-Of-Mouth Consumers Are Pioneering The Social Web

WHAT IT MEANS

As The Web Matures, Consumers Specialize In Their Online Activities

Supplemental Material

Forrester surveyed 25,932 European consumers between February and April 2009 about a variety of topics, including online behavior and media consumption.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology:	Brand Tactics, Broadband & Remote Access, Channel Design Strategies, Customer Experience, Data Services, eBusiness/eCommerce, Marketing & Advertising, Relationship Marketing, Social Computing & Web 2.0, Telecommunications Services
Industry:	Business-To-Consumer eCommerce, Consumer Electronics, Consumer Media & Entertainment, Consumer Portals & Search, Consumer Technology, Consumer Telecommunications, Gaming, Media & Entertainment, The Mobile Channel
Geography:	Europe

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