May 29, 2009
Online Directories And Internet Yellow Pages In Europe
by Nate Elliott
with Rebecca Jennings, Angie Polanco
Executive Summary (This is a document excerpt)
Most Europeans follow traditional national preferences when looking for directory information: British and German users prefer offline directory options, while French users — trained by Minitel to get phone numbers and addresses on their computers — show a strong preference for online directories. Online directory providers' strong focus on product innovation — from adding user reviews and advertiser videos to listings to offering users an online "window-shopping" experience — positions them well to compete with other directory options for Europeans' directory lookup behavior and for advertiser spending.
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WHAT IT MEANS
| Forrester interviewed six vendor companies, including AT&T, Eniro, and European Directories. Related Research DocumentsMay 28, 2008
April 25, 2008 October 5, 2007 |
Directory Preferences Vary Based On Country And Age Group 
User Reviews And Richer Listings Can Differentiate Directory Services Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Tuesday, July 21, 2009
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