For Consumer Product Strategy Professionals
(Length: 8 pages)
May 11, 2009
A Consumer Product Strategy Introduction: What Works In Online Company Forums?
an introduction by J.P. Gownder
Executive Summary (This is a document excerpt)
In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing products, as well as developing new ones. This information can uncover unmet consumer needs, expose quality and usability issues, and offer consumer-centered perspectives on product design and innovation.
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Home Servers: How Far Has The Market Progressed?
Original air date: Tuesday, September 16, 2008
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