July 2, 2009

Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

by Christopher Mines

with Ellen Daley, Heidi Lo, Christina Lee

Executive Summary (This is a document excerpt)

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year. Some of these prospective clients are aggressively using green selection criteria when they choose a services provider, a trend that we expect to grow markedly in the coming years. To get ready, green IT service providers must get more explicit about their partnership structures and offer a well-rounded suite of services that enable clients to improve their sustainability posture while reducing costs, differentiating their firm, and mitigating risks.

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