For Consumer Product Strategy Professionals (Length: 16 pages)
This is a Consumer Technographics document

July 6, 2009

The Convenience Quotient Of Consumer Storage And Backup

This is the seventh document in the "Convenience Quotient" series.

by Nathan Safran

with J.P. Gownder, Paul Jackson, Abe Garon, Erik Hood


Executive Summary (This is a document excerpt)

The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety of options today, with varying features and degrees of sophistication for storing and backing up digital files. We used our Convenience Quotient methodology to determine how the various options stack up. After crunching the numbers, the external hard drive wins out, with the best combination of user benefits with the lowest barriers — but network-attached storage and cloud solutions are well positioned to grab market share as consumer needs evolve.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemConsumers Acknowledge That They Don't Back Up Their Files Enough

itemTwo User Prototypes Give Insight Into The Storage And Backup Decision Process

itemWe Considered Direct And Indirect Competitors

itemCQ Results Show Room For Multiple Solutions, With Low-Tech Options Leading

recommendations

itemMake Adjustments To Build Market Share

itemSupplemental Material

Forrester applied its Convenience Quotient methodology to eight storage and backup products and services to determine how well they meet consumer needs and how readily they can overcome barriers to usage.

Related Research Documents

itemCE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

February 18, 2009

itemCracking The Convenience Code

February 6, 2009

itemLaptop Households

October 31, 2008

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Computer Architectures, Product & Solutions Strategies, Storage & Data Management, Storage Hardware, Storage Management
Industry: Consumer Electronics, Consumer Technology
Geography: North America