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For Consumer Product Strategy Professionals
(Length: 16 pages)
July 6, 2009 The Convenience Quotient Of Consumer Storage And BackupThis is the seventh document in the "Convenience Quotient" series. by Nathan Safran with J.P. Gownder, Paul Jackson, Abe Garon, Erik Hood Executive Summary (This is a document excerpt)The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety of options today, with varying features and degrees of sophistication for storing and backing up digital files. We used our Convenience Quotient methodology to determine how the various options stack up. After crunching the numbers, the external hard drive wins out, with the best combination of user benefits with the lowest barriers — but network-attached storage and cloud solutions are well positioned to grab market share as consumer needs evolve. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Understanding The Single, Female Tech Buyer
Original air date: Wednesday, May 13, 2009 Also in this series:
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