For CIOs (Length: 14 pages)

July 24, 2009

Market The BT Service Portfolio To Fuel Innovation And Utility

by Alexander Peters, Ph.D.

with Sharyn Leaver, Varun Sedov


Executive Summary (This is a document excerpt)

As businesses become infused with technology, CIOs are expected to provide portfolios of business technology (BT) services, which sustain the competitive advantage of their firms. To improve IT's responsiveness to this increasingly complex and dynamic requirement for customized combinations of innovative and utility services these CIOs must: 1) develop portfolios of services that provide exactly what business needs; 2) continuously assess the portfolios using a market-activated approach; and 3) employ scenario planning to streamline the portfolio road maps and the capabilities supporting them. For optimal results, CIOs must market the portfolio development using a broader framework that positions and communicates what BT service management does for the business, drive the portfolio's planning and utilization, and ultimately increase its value.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemMind The Gap Between What Business Expects And What IT Delivers

itemUse A Market-Activated Service Portfolio Framework To Articulate BT Value

itemStep 1: Architect Portfolios Of Services That Provide Exactly What The Business Needs

itemStep 2: Continuously Assess The Portfolios Using A Market-Activated Approach

itemStep 3: Use Scenario Planning To Synchronize The Portfolio Road Maps

Recommendations

itemApproach Portfolio Development From A Marketing Perspective

Forrester interviewed more than 200 CIOs through ongoing client inquiry and advisory engagements.

Related Research Documents

itemIs IT Qualified To Satisfy The Business?

April 9, 2009

itemService Portfolio Management Links IT Capabilities To Business Value

November 3, 2008

itemCapability Maps Anchor Business Complexity

November 16, 2007

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Alexander Peters, Ph.D.
Technology: Data Center Management, IT Infrastructure & Operations, IT Management, IT Process Automation, IT Strategy, Planning, & Governance, Serving the Business
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Business Optimization Drives Lean BT's Adoption
Original air date: Wednesday, November 18, 2009
corner border corner
Ratings and Comments
Rating: 9 out of 10
based on 2 ratings across all roles.
corner border corner