June 11, 2009

Apple Furthers Its Phone World Domination Plan

by Charles S. Golvin

with Michelle de Lussanet, Erik Hood, Chétina Muteba

Executive Summary (This is a document excerpt)

On June 8, 2009, Apple announced the latest addition to its iPhone lineup: the iPhone 3G S. Apple's decision to differentiate this new version via not only its new features, such as video capture and editing, but also its performance is an unusual one for the phone industry. Forrester believes that Apple's new device, its upcoming iPhone OS 3.0 release, the enormous appeal of the platform to developers, and — more importantly in today's economic climate — the concomitant price drop of the current iPhone 3G to $99 will maintain Apple's astounding momentum.

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