July 2, 2009

Belgacom Establishes Itself As A Credible TV Brand

The Belgian Incumbent Telco Focuses On Customer Experience To Win Market Share

by Laurence Meyer

with J.P. Gownder, Laura Wiramihardja

Executive Summary (This is a document excerpt)

In 2005, the Belgian incumbent telco Belgacom needed to build a very strong position in the Belgian TV market in order to compete with multiple-play service providers. Four years later, Belgacom TV is a leading IPTV company in Europe and had a 30% share of the Belgian digital TV market at the end of Q4 2008. The emphasis it puts on premium content, service quality, and innovation has helped build consumer intimacy with this relatively new Belgian TV brand.

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