October 30, 2009
How Europeans Search
by Shar VanBoskirk, Rebecca Jennings
with Thomas Cummings, Jennifer Wise
Executive Summary (This is a document excerpt)
Many European online consumers start at search engines when doing product research, especially in the UK and Germany, and consumers across Europe exhibit a high level of trust in natural search engine results. However, European consumers are wary of paid search ads. Marketers should balance their natural and paid efforts in order to better leverage SEO and improve trust of sponsored listings.
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recommendations
| This report contains data from Forrester's European Technographics® Benchmark Survey, Q2 2009. Related Research Documents
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Original air date: Thursday, September 03, 2009
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