August 14, 2009
Best And Worst Of Financial Services Brand Building Web Sites, 2009: Banks
This is the fourth document in the "Best And Worst Of Financial Services Brand Building Web Sites, 2009" series.
by Ron Rogowski
with Harley Manning, Richard Gans, Rachel Zinser
Executive Summary (This is a document excerpt)
The banking industry features some of the most recognizable brand names in the US, like Bank of America, SunTrust Bank, U.S. Bank, and Wells Fargo. But how good are the brand experiences offered by major banks' Web sites? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only one site — Wells Fargo — passed both of our brand tests. To improve the brand experience, banks need to use clear, unambiguous category names, legible fonts, and consistent elements of visual design.
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TABLE OF CONTENTS |
NOTES & RESOURCES |
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recommendations
| This report highlights findings from evaluations conducted using Forrester's Web Site Brand Review methodology. Reviews cited in this document were conducted between May 1, 2009, and June 15, 2009, as part of a larger study that looked at the Web site brand experience of 16 sites across four financial services industries: banks, credit card providers, insurers, and investment firms. Related Research Documents
July 10, 2009
February 27, 2009
February 24, 2009 |
Bank Sites Offer Uneven Brand Experiences 
Only Wells Fargo Passed Our Brand Image Tests Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Thursday, December 17, 2009
- Best And Worst Of Financial Services Brand Building Web Sites, 2009
- Best And Worst Of Financial Services Brand Building Web Sites, 2009: Insurers
- Best And Worst Of Financial Services Brand Building Web Sites, 2009: Investment Firms
- Best And Worst Of Financial Services Brand Building Web Sites, 2009: Credit Card Providers
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