August 7, 2009
Best And Worst Of Financial Services Brand Building Web Sites, 2009: Investment Firms
This is the third document in the "Best And Worst Of Financial Services Brand Building Web Sites, 2009" series.
by Ron Rogowski
with Harley Manning, Rachel Zinser
Executive Summary (This is a document excerpt)
How good is the brand experience offered by major investment Web sites? To find out, we graded the sites of four top brands — Charles Schwab, Edward Jones, Fidelity Investments, and Vanguard — on how well they communicate their Brand Image and deliver value to consumers (Brand Action). While three sites passed our Brand Action tests and two passed our Brand Image tests, only one site — Vanguard — passed both. To improve the brand experience, investment firms should allow users to resize text and provide better visual consistency with offline channels.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
recommendations
| This report highlights findings from evaluations conducted using Forrester's Web Site Brand Review methodology. Reviews cited in this document were conducted between May 1, 2009, and June 15, 2009, as part of a larger study that looked at the Web site brand experience of 16 sites across four financial services industries: banks, credit card providers, insurers, and investment firms. Related Research Documents
July 10, 2009
February 27, 2009
February 24, 2009 |
Investment Firm Sites Turn In Solid — Yet Imperfect — Brand Performances 
Two Sites Passed Our Brand Image Tests: Edward Jones And Vanguard Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Thursday, December 17, 2009
- Best And Worst Of Financial Services Brand Building Web Sites, 2009
- Best And Worst Of Financial Services Brand Building Web Sites, 2009: Insurers
- Best And Worst Of Financial Services Brand Building Web Sites, 2009: Banks
- Best And Worst Of Financial Services Brand Building Web Sites, 2009: Credit Card Providers
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
