For Application Development & Program Management Professionals (Length: 17 pages)

July 15, 2009

European Airline Aims To Delight Passengers Through RFID Bag Tracking

Event-Driven Solution Lowers Costs While Promoting Happy Travelers

by Mike Gilpin

with Roy C. Wildeman, John R. Rymer, Mike Gualtieri, David D'Silva


Executive Summary (This is a document excerpt)

Processing lost bags costs airlines a lot of money: more than $1,200 per thousand passengers, not to mention the inconvenience to passengers. Thus, airlines are highly motivated to apply new technology to solving this problem. Through an innovative combination of clever engineering, good architecture, and powerful middleware, a European airline has successfully implemented the first stage of its radio frequency identification (RFID) baggage-handling solution at one airport and is moving toward a full implementation of bag-level tracking that will dramatically reduce the number of lost bags and improve customers' overall travel experience. This project teaches a number of important lessons that application development professionals and enterprise architects should apply when implementing a large-scale program of new technology. The most important lesson? Don't be afraid to use your business needs to drive your architectural vision, even when key suppliers offer different solutions. It's the only way to get the right results in the end and is a common experience for RFID projects.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemLost Bag Costs Motivate One Airline's Major Investment In RFID Technology

itemThe Airline Forged A Unique Path To Success With RFID Bag Tracking

itemThe Business Case Held Up Through Careful Cost Management

recommendations

itemLet Your Unique Business Context Shape Your Non-CPG RFID Strategy

Forrester interviewed the chief architect for application infrastructure at a European airline to understand the airline's use and implementation of RFID.

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Analyst: Mike Gilpin
Technology: Application Development, Application Infrastructure Technologies, Architecture & Technology Strategy, Business Process Management, Enterprise Architecture, Enterprise Architecture Domains, Packaged Applications, SOA & Web Services
Industry: Airlines, Retail, RFID, Transportation & Logistics, Travel
Geography: Europe

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Original air date: Friday, January 23, 2009
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