November 6, 2009

Lessons From Online Consultation In Australia

Organizations Worldwide Can Learn From Recent Experiments

by Steven Noble

with David M. Cooperstein, Jean-Yves Lugo

Executive Summary (This is a document excerpt)

Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations — providing valuable lessons for governments worldwide. In particular, government should understand how its citizens use social media and/or express policy opinions. Using Forrester's POST method, governments can develop clear, realistic goals for consultations to successfully engage their citizens in productive debate. Government should only select tools when the online consultation strategy is clear. Internal leaders should take small steps toward online consultation when necessary — and big steps when the opportunity presents.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.