October 6, 2009
Reach Real Global B2B Tech Audiences With Virtual Events
New Tools And Best Practices For B2B Marketing Beyond Borders
with Peter Burris, Zachary Reiss-Davis
Executive Summary (This is a document excerpt)
The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider audiences through traditional marketing activities problematic. On the other hand, current requirements, such as the drive to do more with less, have created the (almost) perfect storm for social media. New social trends and tools provide new opportunities for technology marketers. The challenge is how to use them effectively. Innovative tech marketers are reaching their audiences virtually through virtual events. Virtual events are not the same as virtual worlds, and they are not Web conferencing. Virtual events are a rich, interactive, and multifaceted marketing tool that are as complex (and daunting) as they are valuable. Fortunately, new virtual events platforms can help tech marketers reach new audiences effectively— if the events are done right.
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recommendations
| Forrester interviewed 15 virtual event platform vendor, production service provider, and end user companies, including Digitell, Forterra Systems, IMASTE, InXpo, ON24, and Unisfair among the platform vendors and CA, Citrix Systems, IBM, and Quest Software as users of virtual event platforms. Related Research Documents
July 6, 2009
April 24, 2009
September 26, 2008 |
B2B Marketers Face Challenges Reaching Audiences: Trade Shows? Out! 
IT Decision-Makers Are Ready (And Able) To Attend Virtual Events Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Monday, October 19, 2009
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